I'll quote the e-mail in full;
Since we established nowwearetalking almost four years ago, much has changed in the online landscape. In Telstra's world, it is also a different climate now compared to when the site was launched in December 2005. After a review of where we were headed with our online communications and how best to engage with important stakeholders like you, we have decided to close our nowwearetalking website and develop a new, more engaging, interactive site under the main telstra.com umbrella.
In the process, we will make some changes to the content and the way we interact online with people who have an interest in all things Telstra. Be assured that the new site, which is under development, will provide ample opportunities to engage in genuine online conversations.
The new site will be dedicated to allowing us to talk with you, but more importantly – to listen to your views, opinions and ideas.
In the meantime, we have set up a temporary home where we can receive your comments/input and share our perspectives on the new site moving forward. You are invited to visit www.telstrablogfeedback.com.au and tell us what you think.
Thanks so much for your interest and support over the years.
We look forward to welcoming you to our new website when it goes live in the coming months, and will keep in contact with any news and updates on the way.
The nowwearetalking team
I welcomed the initiative when first launched and actively contributed in the spirit of open discussion. However, when the site did finally become more active it was highly populated by a small number of Telstra "shreekers" complaining about th regulatory regme which hadn't changed fundamentally since before the first float. I started to refer to it as "nowweareshouting" and stopped my engagement when the editor took to writing comments after almost all my posts.
Interesting to note that the new site will be more dedicated to genuine conversation - and listening.