Monday, May 30, 2011

Media Watch, iSelect and Charlie Brown

I ended my series of posts about the iSelect PR with one talking about an article in The Economist that flagged the specific issue of PR agents paying bloggers and experts to "spruke" their product.

Tonight the ABC's Media Watch picked up specifically on the Charlie Brown angle.

Adding up the unthinking reprinting of the release, the reporting of research not released and clearly unreliable and the dodgy promotion by a blogger/tech editor and you have in one piece everything wrong with PR and a lot of what passes as journalism.

Novae Meridianae Demetae Dexter delenda est

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