Monday, August 15, 2011

A letter to LEK and Fairfax

According to a report in the Oz Fairfax has called in LEK to review the Australian Financial Review and its paywall.

I've talked about Fairfax before as well as the plan to share the presses with News.

I'm firmly of the belief that the best solution for Fairfax is a single national daily with city specific editions. The AFR print version should cease to exist and be re-badged as the business section of this paper. The online AFR should include the stories from the print version free, some additional free content under the NYT model (you need to register, you can only see a certain number of stories for free, but everything is accessible).

I'm of course not privy to all the data available to LEK - there may be a better option. But at the very least if the review doesn't evaluate this option it is an ineffective review.

Novae Meridianae Demetae Dexter delenda est

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