Wednesday, June 15, 2011

NBN Ad - misleading?

A big issue identified in the ACMA's Reconnecting the Customer draft report is that a lot of the customer service issues in the industry stem from the misleading nature of much of the industry's promotion.

the Government's expenditure on the NBN promotion clip has drawn attention today but the story doesn't analyse the content. Senator Conroy used the clip launching the Digital Economy strategy.

The news report mentions "Gen X and Y doesn't escape being targeted as "Travis" appears playing in a band with other musicians through the NBN" which happens in the clip at 4 minutes 30 seconds.

The issue is that the musicians are shown playing simultaneously using digital television - which doesn't allow for the timing delay from coding. In a video-conference the coding of voice and vision are synched. You'll get less delay if they are unsynchronised - but then you get the effect you get at a conference where the speaker is projected using digital television but the audio is analogue.

I'm quite happy to be corrected on this - but even at the NBN launch in Armidale they had to use slight of hand to co-ordinate two choirs.

Novae Meridianae Demetae Dexter delenda est

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